1. Scope
This Privacy & Cookie Policy explains how Zamag Tours & Safaris processes your personal information when you communicate with us, use our websites (including www.zamagsafaris.com), or book our products and services, in accordance with the Data Protection Act No. 3 of 2021. By engaging with us or using our websites, you consent to how we collect and handle your information as outlined below. If you do not agree, please email us at reservations@zamagsafaris.com.

2. What Information We Collect
We collect information that can identify you as an individual or business. This includes details you give us actively (such as your name, contact details, physical address, passport or ID details, weight, medical and dietary requirements, emergency contacts, and travel preferences) as well as inactive information collected automatically through cookies and tracking tools.

3. Cookies and Tracking Technologies
Our websites use cookies, web beacons, and similar tracking technologies to distinguish you from other users, optimize your browsing experience, and analyze site traffic. 
We utilize the following types of cookies on our sites:
•    Essential Cookies: Necessary for the basic operation, security, and navigation of our website.
•    Analytical / Performance Cookies: Help us understand visitor interactions by tracking pages visited and time spent, allowing us to improve site performance.
•    Functionality Cookies: Remember your choices and preferences to provide a personalized experience.
Managing Cookies: Most web browsers allow you to control or disable cookies through their settings. However, choosing to disable cookies may limit your ability to fully use certain features of our website.

4. How We Use Your Information
We use your personal information strictly to:
•    Verify your identity and process payments or refunds.
•    Prepare travel itineraries, quotes, and deliver our safari services.
•    Send you marketing materials or newsletters, but only if you have opted in.
•    Comply with legal obligations, analyze web traffic, and improve our services.

5. Information Sharing
We do not sell your personal data. We only share your information with trusted third-party service providers (such as analytics providers or lodges) who assist us in delivering your safari experience or operating our website, and they are required to protect your data under the same principles. We may also disclose information when required by law or legal processes.

6. Your Rights and Opting Out
You can unsubscribe from marketing emails at any time by clicking the unsubscribe link at the bottom of our emails. If you want us to completely stop processing your personal information, please email reservations@zamagsafaris.com (requests are processed within 30 business days). You can also request to view, correct, or delete your personal data by emailing reservations@zamagsafaris.com.

7. Data Security and Liability
We take reasonable technical and organizational steps to keep your data secure. However, because internet transmissions are never completely secure, you share information with us at your own risk, and we limit our liability for unauthorized third-party security breaches.

8. Governing Law and Complaints
This policy is governed by the laws of Zambia. If you have any privacy questions or complaints, please contact us first at accounts@zamagsafaris.com. If your concerns are not resolved, you have the right to contact the Office of the Data Commissioner at info@dataprotection.gov.zm.